Today's Featured Blog Posts

Reverse Psychology: The Role of a Crisis in Social Media
"What is the role of a crisis in social media? The typical reply to this question goes something along the lines of: 'to mess with my company' or 'to give me a bad rep' or 'to irritate and stress me'. These are the typical thoughts and feelings that we associate with the inconvenience and negativity that a crisis implies. Being more of a 'glass half full' kinda gal, as well as being in the profession, my instincts and experience allow me to see a crisis in a different light — a light that I want to share with you, giving you a strategic advantage over your competitors and peers." Click here to read the full post.