Today's Featured Blog Posts
How's your social customer service?
"88% of consumers are less likely to buy from a company that ignores them on social media site. I know I notice — very strongly — when my tweets go unanswered. If it's a technology company of any kind? Even worse. Instant fail, and I'll happily tweet my irritation and vow never to use them again. Fair? Maybe not — but that's the truth." Click here to read the full post.
The Importance of Being Difficult
"I've made things easy — maybe too easy? — and now I have to make them more difficult. And this makes sense because human nature doesn't appreciate things that come easy. The DNA of our species is designed to fight for every morsel, and this is also expressed in our appreciation of things that come hard to us." Click here to read the full post.