Today's Featured Blog Posts
5 ways to optimize your online giving strategy
"We found it encouraging that 87% of the survey respondents confirmed that they do have an online donation button on their nonprofit website or Facebook Page. While it is simple enough to install a donation button or Facebook donation tab, most nonprofits surveyed do not test the donation button's effectiveness after it is installed. In fact, only 26% of the nonprofits surveyed had tested their donation button and configured it based on language, page positioning, color or other factors. Of those that had tested, the majority had tested it for functionality rather than conversion." Read the full post.
How nonprofits can adapt to Facebook's newsfeed changes
"Regardless of whether Facebook's code tweaking is having an impact on your fans' newsfeeds, the real question now is: Short of paying for promoted posts, what can nonprofits do to adjust to these changes and make sure their content earns the sort of reach and virality needed to engage new volunteers, donors and advocates? Here are a few tips to keep in mind to help your content remain top-of-stream." Read the full post.