Today's Featured Blog Posts
4 Ideas for Better Social Media Measurement
"Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many. This mystery is due to two main factors. One is the fact that understanding off-site social activity, where marketers lack a data set as robust as they receive on their own website, is a challenge. The other is that despite social media itself not being new, it’s still an emerging (and fragmented) marketing channel and frequently lacks clear objectives/conversion goals from brands." Read the full post.