To Call or Not to Call? The Do's and Don'ts Telemarketing Fundraising

By Joe Boland

However, once upon time telemarketing was a popular channel, particularly in the 1970s and 1980s. Kirchoff said it fell out favor, particularly for acquisition, for a number of reasons:

There are very few lists available for telemarketing acquisition.
New telemarketing regulations over the past 15 years have limited the ability to contact people through the phone.
Things like caller ID have made it more difficult to contact prospects.

As a result, telemarketing has become a less effective channel in acquisition, at least cold-call acquisition.