Every 10 Days, Come Rain or Shine ...
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Three years ago, I mailed a $25 donation to a nonprofit organization. In the 1,105 days since, I have received 116 pieces of mail from it. That’s one every nine and a half days, on average, in case you’re curious. I have since given one other $25 donation, so the organization's gross income per mailing is 43 cents.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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