Time for Fundraisers to 'Shift & Reset'
Author Brian Reich: Nonprofits have to focus on things other than raising money.
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Joe Boland
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Shift%20%26%20Reset%3A%20Strategies%20for%20Addressing%20Serious%20Issues%20in%20a%20Connected%20Society<%2Fa>,"%20Brian%20Reich%20lays%20out%20his%20take%20on%20what%20nonprofits%20and%20fundraisers%20must%20do%20to%20help%20reverse%20the%20course%20of%20the%20world's%20ills.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Ftime-fundraisers-shift-reset%2F" target="_blank" class="email" data-post-id="5659" type="icon_link">
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FS: Seeing how this book is a completely different look as to what fundraisers have done traditionally, how is the book being received so far? What kind of feedback have you gotten?
BR: Very positive. I think I say a lot of things in the book that people agree with but don't necessarily feel comfortable saying. So I get a lot of, "Thank you for saying it."
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- American Heart Association
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Joe Boland
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