Time for Fundraisers to 'Shift & Reset'

The other thing is … being in a connected society and having all of this information and access and this intelligence and passion and experience globally now all available to us in ways that wasn't the case a year ago, five years ago, certainly 10 years ago — that opens up all new possibilities. Nobody's quite figured it out, so it's all upside, it's all good experimentation. I'm totally optimistic that these organizations got into business for the right reasons, that these fundraisers are genuinely interested in solving these problems. I think they've just gotten off track, so I'm optimistic that if we can embrace this idea that what we're doing isn't working anymore, on the other side we'll figure it out.
I know it's hard and it makes me seem critical and cranky sometimes, but what it really is is a deep faith in the passion and intelligence of the people who've been doing this work — that put on a different track they're going to succeed in ways that they could never imagine because of the possibilities and opportunities that are available to us. FS
- Companies:
- American Heart Association






