Three Tips for Membership Organizations

Good advice is timeless, right? Thank goodness. Now I don’t feel quite so bad digging up this post that appeared on Katya Andresen’s Non-profit Marketing Blog earlier this year:

“I often get questions from membership organizations about how certain marketing principles apply to them — the benefit exchange, call to action, etc. So, for any membership-based nonprofits out there, here are some useful questions to ask yourself and three quick tips for staying on track.