The Seven (or Nine) Things Everyone Wants
Here is a taste of our discussion. But the conversation is far from over. …
Need 1: To be SEEN and HEARD
Making someone feel seen and heard is the most powerful thing any of us can do with online communications. On the other hand, not listening is the root of most problems — personal (just ask your partner) and professional (just ask your co-workers).
Examples of great listening:
* Teen Health Talk engages youths to talk about health issues rather than lectures at them.
* Oxfam has used Flickr petitions successfully in several campaigns. Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters to include.
The bottom line: See to be seen, hear to be heard.
Need 2: To be CONNECTED to someone or something
People are sociable creatures, and they want to find other people that share their interests. That’s what fuels Facebook or Twitter or any number of examples. In fact, one could argue that connecting people to each other is the highest and best use of technology.
Examples of great connecting:
* BeliefNet has prayer circles where people can share prayers for specific people.
* March of Dimes’ Share Your Stories allows families of babies in the NICU to share stories.
The bottom line: Engage by connecting to what your audience (NOT YOU) wants to hear.
Need 3: To be part of something GREATER THAN THEMSELVES
We need to lay out the grand, inspirational vision of our cause. We should show how together we can leave the world a better place.
Examples of vision:
* 18Seconds.org shows the cumulative effect of everyone changing their light bulbs to CFLs.
* The MoveOn “endorse-a-thon” for Barack Obama is only the latest in a long line of creative, uplifting and inspiring efforts.