I have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas…
Katya Andresen
Step 1 is a no-brainer, but are you doing it?
I want to discuss a troubling digital divide — and it's not the kind you think…
Here are the six lessons I have learned over the years — and find myself learning over and over…
The answers as to why people give and h ow do fundraisers get them to give more come down to several…
People go online because they're seeking to connect with other people, with things they like and…
Here are three of the main ways marketing was turned on its head in 2010, and what that means for…
Is the creative well a bit dry? Here are some ideas to boost your fall fundraising efforts.
This month I want to discuss a troubling digital divide — and it's not the kind you think. I'm…
1. CHANGE TO MAKE:
Get online if you aren't already
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For too long, nonprofit marketers and fundraisers have decided how to communicate based on thinking…
I lived in Ukraine a few years ago, and a friend who just returned from there told me a great story…
The human mind is like one of those kitchen gadgets featured in late-night infomercials. It beats,…
So you've done your homework, and you're convinced that your organization should dabble in…
Ah, the Internet. The easy access. The openness. The freedom. And … the total lack of control. The…
