The Phony World of Advertising
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“Have you noticed that almost all advertising is a lie? Not so much a deliberate attempt to deceive — more like a whacked-out delusion.
Example: What’s more like your experience at McDonalds:
* Someone leaping in the air and crying I’m lovin’ it! (TM)
* An over-lit, plasticized space where grim, zombie-like employees have trouble taking your order and returning the right change?
The credibility of advertising is so low, nobody even thinks twice about how unreal it is. That’s because so much branding and marketing is done in a vacuum — a hollow exercise in serving up consumers’ felt needs with little connection to reality.”
— Dec. 7 “The Phony World of Advertising,” posted by Jeff Brooks on his Donor Power Blog