The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View
“Very important is compromise,” Aloma said. “Data is vital as well. Use the data for your arguments. What works?”
Aloma relayed the story of a controversial image Food For The Poor had in its newsletter. The brand people didn’t want this image of a person looking like she had lost her humanity included. It was a very emotional image. Even Aloma himself didn’t think the organization could show this, but it was a powerful image.