The Devil (and Second Gift) is in the Details
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Thirteen percent of first-time donors are signing up to become monthly donors; 46 percent of respondents are making second gifts; 24 percent are telling us how to communicate with them; and 17 percent are telling us, “Remove Me.” Let me repeat: An amazing 59 percent are giving again; and 24 percent are continuing the relationship on their terms.
Some other numbers: Response rate is 6.46 percent; average gift, excluding future monthly donations, is $40.99; and average gift including future monthly donations is $78.34.
The next question is, “What other small thing can we do to improve revenue and decrease waste?” Stay tuned. FS
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