The Animal Legal Defense Fund Chooses CCAH for Direct Marketing
Press release (Nov. 7, 2012) — Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, announced that the Animal Legal Defense Fund (ALDF) has selected the company as its direct marketing partner. CCAH will be responsible for developing and implementing multichannel marketing strategies to help the animal activist group strengthen organization outreach, foster donor relations and increase contributions.
Based in San Francisco, ALDF has acted as a voice for animals around the world for more than three decades. Revolutionaries in the field of animal law, ALDF has been a leader in nonprofit animal activism by filing numerous lawsuits to stop animal abuse and expand the boundaries of animal law, providing complimentary legal assistance to those prosecuting animal cruelty cases, and offering public education through multiple outreach efforts. CCAH’s initial tasks will include analyzing current creative packages, developing new campaigns and expanding ALDF’s giving programs through targeted donor list growth.
Lon Chapman, CCAH’s executive vice president, said, “The CCAH team is proud to announce the addition of the Animal Legal Defense Fund to our growing client base of animal rights organizations. We welcome the opportunity to apply our multichannel marketing expertise to help ALDF meet its growth objectives and capitalize on a number of opportunities facing the organization.”