Team zMotion and Pro Cyclist Tom Danielson Join Forces to Raise Money for Kids in Distress-Event Producers Anticipate More Than 1,200 Cyclists

FT. LAUDERDALE, FL, November 24, 2009 — Kids in Distress (KID) has announced that this year's KIDS Inlet Challenge will be led by pro cyclist Tom Danielson and presented by Zimmerman Advertising's zMotion Foundation. It is anticipated that the ride, which will take place on December 6, 2009 in Fort Lauderdale, will draw more than 1,200 cyclists, making it KID's largest cycling event yet.

The Inlet Challenge is in its eighth year and has drawn more than 5,000 riders over the years and raised $650,000. Based in Fort Lauderdale, KID is a nationally accredited nonprofit organization that has provided assistance to abused children and their families for 30 years. With a primary focus on preventive programs aimed toward keeping families together, KID has opened its doors to many families in need of guidance and has served more than 6,200 children and families in Broward and Palm Beach County.

"We could not be more thrilled about our newly expanded partnership with Team zMotion and Zimmerman Advertising," says Ellyn Okrent, Executive Vice President of KID. "Their commitment to making a large impact for KID for this year's Inlet Challenge will most certainly take the event to an entirely new level. We are so excited to have Tom Danielson on board -- he will be a big draw for lots of riders who will be enthused about the idea of riding alongside such a great cyclist for a good cause!" Okrent continued.

In the five years since it started, zMotion has participated in countless charitable rides and is now involved with philanthropic organizations throughout South Florida, including KID, National Multiple Sclerosis Society, Hospice for Life and Joe DiMaggio Children's Hospital.
Year-to-date, zMotion has raised more than $1.2 million for these and other worthwhile causes.

"We are hoping to make an impact in a big way on this year's Inlet Challenge," says Pat Patregnani, Founder of zMotion and President of Zimmerman Advertising. "So to make things interesting and to spread enthusiasm amongst our team, we have announced that the active zMotion member that raises the most money will be invited to join Tom Danielson and our pro racing team for a very special celebratory dinner on Saturday evening. And it seems to be working -- they're motivated already!"