Talking to Your Board About Direct Response
It's often counterintuitive — so business instincts might actually be counterproductive.
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Tom Harrison
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Unexpected conflict can erupt at the most awkward times. I was at a wedding reception recently and found myself sitting next to the vice chairman of the board of one of our clients. When he learned who I was, he declared with some passion, “You’re the agency I’m trying to get rid of. Do you realize you’re the largest line item on our budget?!”
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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