Talking to Your Board About Direct Response
The board agreed and, for the first time, actually championed our successful direct-response fundraising efforts. At the next board meeting, the members applauded the results and the development department staff.
Tom Harrison is chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He is also chair of the FundRaising Success Editorial Advisory Board. Reach him at email@example.com or follow him on Twitter at @THarrison53