Sum It Up With a Slogan

We live in a world of slogans. Whether through advertising or in the news we get on TV, slogans are everywhere. If you have a message, a catchy or otherwise memorable slogan can make it stick.

While nonprofit organizations are not marketers or TV spin doctors, they too have messages that they struggle to have heard above the din. Using slogans of their own is one way to do that, as evidenced in this summer 2006 mailing from the ACLU.