Steven Tyler's Janie's Fund Releases Autographed Designer Tees To Raise Funds
Aerosmith frontman Steven Tyler and his philanthropic initiative, Janie’s Fund, teamed up with apparel company Citizen-T and artist Brian Fox to develop upcycled designer tees, personally signed by the Rock & Roll Hall of Fame singer, to benefit charity. The limited run of 100 T-shirts will retail for $300 each and benefit young women aging out of foster care.
In collaboration with nonprofit Youth Villages in 1995, Tyler created his philanthropic initiative — named after his band’s 1989 song, “Janie’s Got a Gun,” which is about a young girl abused by her father. The Grammy Award-winning singer uses his voice to elevate the initiative to provide hope and healing to young, female survivors of abuse and neglect. All t-shirt proceeds will go toward therapeutic support for women, ages 17-22, in the LifeSet program that provides more than 1,000 days of care with program specialists on-call 24/7.
"The fusion of art, sustainable fashion and recovery is perfectly aligned with our values," Richard Shaw, chief development officer for Janie's Fund, said in a statement. "We've been fortunate to partner with artist Brian Fox since Janie's Fund was launched in 2015, and this CITIZEN-T collaboration is directly bringing our passion forward to create more awareness to this issue that Steven cares deeply about. The funds we raise will fully support 10 young women in our LifeSet program, providing the support and resources they need to reach their full potential."
The tees went on sale at noon Aug. 16 and already sold out in adult M and L sizes. Adult S, XL and 2XL, as well as youth, were still available as of press time.
Citizen-T transformed “previously loved” T-shirts and upcycled them into one-of-a-kind pieces packaged with zero-waste. Its mission is to eliminate waste from fast fashion by diverting used and unsold music merchandise from landfills. Each piece is washed, sanitized, bleached and dyed. No two colorways or sizes will be the same and colorways are unknown until the tee arrives.
"Citizen-T couldn't be more excited to partner with Steven Tyler's Janie's Fund to bring sustainable fashion forward to help girls and young women in their recovery," Stephanie Dillon, Citizen-T founder, said in a statement. "Many of us have been inspired by Aerosmith's artistry for years but this work to bring awareness and raise funds to help others overcome their trauma is something I'm deeply connected to, and it's so very timely and needed. We hope this is just the first of what will be many collaborations to help girls and the environment heal."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at email@example.com.