Special Report: Fundraising 101 Direct Mail
In the in-line print and finishing process, the costly and difficult-to-open wafer seal is eliminated by way of using “fugitive glue spots.” The proper fugitive glue, when applied in-line, functions to close the self-mailer and all panels for proper Postal Service operations. This in-line spot tack closure is approved by the Postal Service and used every day in the postal system. And the fugitive glue option is much more cost-effective than the wafer-seal method.
Further postage-savings optimization for self-mailers can be accomplished using co-mingling going deep into the mailstream, depending on the quantity being mailed. Usually any quantity at 50,000-plus gets postage-savings optimization.