July 16, 2009 — Endangered species and habitats under stress will get a much-needed lift this week thanks to $700,000 in grants being awarded by the non-profit SeaWorld & Busch Gardens Conservation Fund to wildlife protection projects in the U.S. and around the world.
LOS ANGELES — Television co-host and news correspondent Hoda Kotb and fashion designer Kay Unger will receive City of Hope’s top philanthropic honor, The Spirit of Life® Award, on Monday, May 4, at the Waldorf=Astoria, with top news media, fashion and entertainment leaders attending. Hosted by City of Hope’s East End Chapter/Jeanne Kaye League, the “Woman of the Year” luncheon will honor these two women who have made notable contributions to their professions, their community and to charitable causes. Kotb and Unger, both cancer survivors, are both staunch advocates for the medical advancement and treatment of cancer.
The Aetna Foundation today awarded a $25,000 grant to MAP International, a nonprofit organization that promotes the total health — physical, economic, social, emotional and spiritual health — of impoverished people in over 115 countries.
We’ve dedicated four issues in 2009 to our Fundraising 101 series, which we hope will offer a solid look at some of the more fundamental issues involved in nonprofit fundraising. We start this month with a look at direct mail. In April, we tackle acquisition; in June, it’s special efforts, including monthly giving, lapsed donors, capital campaigns and planned giving; and, finally, we look at
e-philanthropy in October.
Whether you’ll be reading as a fundraising newbie looking for some entry-level guidance or as a seasoned professional looking for a refresher course to smooth the waters in this tough economic climate, we hope you’ll find these special reports immensely helpful.
May 23, 2006 By Abny Santicola, editor, FS Advisor The most traditional form of cause marketing occurs when a company promotes a product whose sale benefits a charity in some way. A prime example is an offer that Hewlett-Packard was promoting that promised to donate $50 to the Lance Armstrong Foundation with every purchase of a specific HP laptop. But Richard Wong, president and CEO of Alexandria, Va.-based Gifts in Kind International, a charitable organization that channels product donations from for-profits to nonprofits, says that organizations should open themselves up to in-kind giving from corporations as well. "Right now over 48 percent of
CASE STUDY: Doctors Without Borders USA/Medecins Sans Frontieres August 18, 2005 By Abny Santicola Associate editor, FundRaising Success In a session on second-gift conversion strategies, Alyssa Herman, director of development for international medical humanitarian organization Doctors Without Borders USA/Medecins Sans Frontieres, addressed the strategy her organization used to convert one-time, emergency donors earlier this year. According to Herman, in early- and mid-2004 new-donor conversion was not a high priority for MSF, which was focusing instead on lapsed-donor reactivation. In the wake of the tsunami that struck Southeast Asia on Dec. 26, 2004, MSF acquired more than 130,000 donors in a two-week period, mostly