FS: Can you think of any fundraising weaknesses?
BJ: Our fundraising efforts are primarily event-driven, which is resource-intensive. We hope to expand our reach through other avenues such as social networking, traditional giving, planned giving, etc.
FS: What are some new ways in which you plan to attract new donors and other supporters in the near future?
BJ: We are currently developing a campaign that will allow us to utilize social media as an effective way to reach potential donors and supporters. We plan to roll out this program in early 2008. We are also assembling a group of influential members of the DC/MD/VA (and potentially national) community to assist us in taking our fundraising to a new target audience.