Skechers Reaches $7M in Donations in Petco Love Partnership
Since 2019, Skechers has donated a quarter from each BOBS from Skechers product sold in the U.S. and Canada to Petco Love, a nonprofit that helps to save the lives of dogs, cats and other pets in America’s shelters. The shoe brand announced last week that its efforts reached the $7 million mark.
So far, the partnership has helped to save more than 955,000 dogs, cats and other animals through pet adoptions, and contributed to the care of more than 395,000 additional animals at nurseries, sanctuaries and medical care facilities.
“As a brand with a vast network of stores, we love finding new ways to inspire consumers and mobilize our stores for good — and these adoption and round-up events have resonated with the public and help bring our BOBS message to life,” Michael Greenberg, president of Skechers, said in a statement. “We’ve given more than $3.4 million to Petco Love — since we launched our partnership in 2019 — a movement that’s already transformed thousands of pets’ and persons’ lives in America and is now building momentum across Canada.”
BOBS from Skechers began in 2011 as a philanthropic collection of slip-on styles that donated new shoes to children impacted by natural disasters and poverty. After donating more than 16 million pairs of new shoes to children across 60 countries, it grew to include footwear, apparel and accessories dedicated to helping shelter animals — the partnership with Petco Love that runs through the end of 2022.
In addition to donating a portion of sales, The shoe brand has furthered its focus of heightening public awareness and taking actionable steps to save and support shelter pets by hosting a series of pet adoption events at Skechers’ retail stores with Petco Love’s animal welfare partners during June’s National Foster a Pet month. Customers were also able to contribute by rounding up their purchases at checkout, which raised more than $87,000 for dogs and cats independent of Skechers’ total donations.
“Our partnership with BOBS from Skechers helps further our mission to end preventable euthanasia and make communities and pet families closer, stronger and healthier,” Susanne Kogut, president of Petco Love (formerly known as the Petco Foundation), said. “Shelter pets were there for us throughout the pandemic providing unconditional love and joy. Fostering, adopting, volunteering and donating are ways we can be there for them and make a difference.”
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at email@example.com.