Six Steps of Capital Campaign Solicitation

Soliciting prospects for capital campaign gifts is a process that requires proper education and training, and a plan. What amount will you ask for? Who will represent the organization during the solicitation?

In the book “Capital Campaigns from the Ground Up: How Nonprofits Can Have the Buildings of Their Dreams,” Stanley Weinstein notes that no two solicitation visits are alike. Some potential donors might know the organization and case for support well, while others will know very little about either. Some prospects will be people the representatives know, others will be strangers. Some will be supportive of the campaign, while others will object. Most, if not all will have questions. And while some will be able to decide in the moment if it is something they want to support, others will need time to think about it.