Simple and straight forward does the direct-marketing trick for this 100-year-old organization for the visually impaired.

By Margaret Guellich

All acquisition packages should be this effortless to navigate and still maintain an effective degree of emotion, credibility and urgency. New York’s Lighthouse International, which raises funds to help blind and impaired-vision individuals secure the skills and resources they need to live independent lives, is crystal clear about its mission, its needs and its prospects’ needs.