Cover Story: Know Your Mission, Grow Your Mission
1. Donors are becoming more savvy with technology; fundraisers have to keep up with them.
2. The face of the donor is starting to become more global.
3. Donors want to be more hands-on and involved in the gift process.
"Although I think there are a lot of changes on the horizon, a basic principle of fundraising still exists: It is all about the personal relationship we have with the donor," Ryan says. "For every few e-mails we send or posts we make on Facebook, we should challenge ourselves to get out and visit just as many of our donors face to face."