Cover Story: Know Your Mission, 
Grow Your Mission

"Both are quite Biblical, and the end results may be the same in that the gospel is being spread," he says, "but the approach is quite different."

Like most charitable sectors, faith-based organizations also must look at adding online strategies to their fundraising toolboxes. Especially in the face of major disasters around the world, where people who give out of a sense of moral or 
spiritual duty tend to be most 
active, the immediacy offered online is vital to tapping in to those motivations.