Cover Story: Know Your Mission, Grow Your Mission
"Colleges, universities and schools can't just continue to rely on 'education loyalty,'" she adds. "We need to engage our donors in the everyday work and mission of our institutions."
With the sour economy thinning even the historically loyal and relatively undemanding support of graduates, schools have to focus their energies on making a case for giving that's independent of the traditional "give back to your school" approach. According to Ryan, that means focus.