2 New Reports Confirm Number of Fundraisers, Staff Retention Key to Raising More Dollars, AHP Says

(Press release, Jan. 27, 2014) — As the United States and Canada emerge from the recession years, in-depth analysis by the Association for Healthcare Philanthropy (AHP) shows that investing in fundraising personnel provides the biggest impact to health care organizations in terms of generating donated dollars for nonprofit hospitals, systems and health care organizations. These and other findings were contained in two reports published by AHP based on its detailed Performance Benchmarking Service survey and its annual Report on Giving of fundraising activities in both countries.
"This comes as no surprise," said William C. McGinly, Ph.D., president and chief executive officer of AHP. "Having the right number of fundraising professionals focused on the right programs makes a huge difference in how much an organization can raise," McGinly added. "These two new reports provide in-depth statistical analysis that strengthens the importance of retaining key staff even in tough economic times."