Report Reveals How Nonprofits Seek to Address the Marketing Technology Gap in 2023
TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report, which reveals the strategies used by over 100 nonprofits in 2022 and their plans for improvement in 2023. One of our most striking findings in the report was that three out of five (60%) respondents did not have a digital marketing plan.
"Our aim with this report is to provide nonprofits with the necessary benchmarks to create a digital marketing and technology plan that is on par with their peers and helps them achieve their goals," said Joseph DiGiovanni, co-founder of Tapp Network. "2023 will be a crucial year for nonprofits to modernize their marketing efforts and build the digital resilience needed to adapt to a new normal and scale their growth."
Summary of Findings:
- Websites: Half of all nonprofit organizations plan to redesign their websites within the next year, an increase from 43% in 2020.
- Social Media: 84% of nonprofits use Facebook for social media activities, and most achieve success if they fundraise on the platform.
- Content Marketing: Nearly 70% of nonprofits are not blogging, missing the opportunity to leverage content to improve search engine optimization (SEO) and site traffic.
- Email Marketing: 73% of nonprofits do not have a defined email marketing strategy; 64% do not take advantage of email automation tools
- Marketing Technology: 54% of nonprofits do not use a customer relationship management system (CRM) or automation tools to effectively engage their donors, volunteers, and members.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.