Direct Mail — With a Conscience
The combination of technology advancements and a greater public emphasis on sustainable forestry initiatives have made it easier than ever to use environmentally friendly papers and inks. In fact, many text, cover and colored papers produced today contain small percentages of PCW, as the practice of processing recycled papers becomes more widespread and economical.
The first and most important step in making a commitment to sustainability and environmental stewardship is to become a knowledgeable buyer. Armed with comprehensive information and with the guidance of a conscientious printing- and direct-mail-services provider your organization can balance important environmental concerns with your budget.
Crystal Uppercue is the marketing manager for Rockville, Md.-based direct-marketing production facility EU Services. Contact: 800.230.3362, ext. 6373.