Metro Direct

Direct Mail — With a Conscience
August 1, 2006

For many organizations, the use of recycled paper stocks for printed fundraising materials has long been a key component to demonstrating environmental responsibility. However, the limitations of recycled stocks traditionally have made them a challenge to use. Inconsistent sheet quality can reduce printability, while limited stock choices and higher costs often have relegated their use to special projects such as donor-acquisition campaigns. But that’s all changed over the past few years. Today, recycled stocks are of much higher quality than they were even five years ago, allowing organizations to use them for all of

A Look Inside the Outside
April 1, 2006

Sure, e-philanthropy is hot, but most nonprofit organizations still rely on direct mail as their fundraising workhorses. And the outer envelope is the wrapper for your all-important ask. It’s the first thing recipients see, feel and interact with.

As such, it requires a well- reasoned strategy that depends a lot on an organization’s mission, target audience and competition in the mail. Something that works for an advocacy group might not be right for a health organization. One thing that worked 10 years ago might still fly, while another favorite tactic could flop. It’s a testing game for each organization.