Prospect Research Challenges, From a Pro

While nothing can replace the effectiveness of face-to-face interactions when trying to get to know people, now more than ever, data on donors and prospects is easier to gather without ever meeting them.

This offers fundraisers opportunities as well as challenges. Shannon Schambeau, manager of donor relationship management for the Special Olympics and co-presenter of a session on using demographic data to acquire and upgrade donors at the Bridge Conference in Washington, D.C. last month, recently spoke with me about the main prospect research challenges she faces at her organization.