Links to Blog Posts You Should Read!
Ensuring Fundraising Success
"Too often, nonprofits hire a development director (or whatever title they chose to bestow) and feel as if their part is now done. The new hiree will go forth and bring in money. Of course, at the same time, he or she will be entering data, coming to meetings, doing all sorts of unrelated activities. And then, in a few months, when new funds aren’t pouring through the doors, disenchantment will set in." Click here to read the full post.
The Death of Mobile Giving?
"Just a year ago, mobile giving was the new darling of fundraising. It was an easy and effective way to tap in to new and established donors with an immediate call to action. Today, the future of mobile giving is already ominous. A new study from the Association of Fundraising Professionals and Kaptivate Research reveals over 50 percent of nonprofits have been disappointed with the results of mobile fundraising campaigns — disenchantment that has led to a 20 percent decrease in the use of mobile giving technology in campaigns over the last year." Click here to read the full post.