Links to Blog Posts You Should Read!
Hungry or Guarded
"Here's the key truth: in any given moment, in any given situation, a person is either hungry or guarded. You need to decide which sort of person you'll be telling your story to, because one approach won't work on the other type of person." Click here to read the full post.
Your Media Relations Can Make or Break Your Charity — It's that Simple
"Never hang the reputation of your charity on that of one individual. This is a common problem when one person, the founder usually, becomes a 'star' and receives most of the attention. The danger is, of course, that that person can fall as quickly as he or she rose, to the detriment of the cause. A charity should be about team work, not one person." Click here to read the full post.