The Force Can Be With You
Leonard, who has been a volunteer firefighter for 18 years, points out that garnering the support of a local firehouse can be especially powerful.
“Unlike police officers, who can sometimes [be perceived as taking] away your rights, firefighters have a tremendous halo affect,” he says. “People are rarely unhappy with firefighters, and having them on board for a cause can be very powerful. The community thinks that if the cause is good enough for firemen, it must be a good cause.”