Physicians for Social Responsibility Uses Leading Technology to Launch New Websites at the National and State Level
WASHINGTON, May 26, 2009 — Physicians for Social Responsibility (PSR), a nonprofit organization working to eliminate the gravest threats to human health and survival, announced today the introduction of a new website at www.psr.org that provides visitors with dynamic content about the organization’s numerous advocacy and fundraising initiatives, along with the option to visit the website of a nearby PSR chapter that focuses on local issues.
“As the Internet has become increasingly important to our supporters nationwide, we realized that we needed a content management system (CMS) that integrated our website with our online fundraising and advocacy efforts at both the national and chapter level,” said Dr. Peter Wilk, Executive Director for Physicians for Social Responsibility. “Today we have a modern content management system that was designed specifically for the unique needs of nonprofits. It preserves our brand across chapters, provides visitors with a compelling experience and allows us to easily share the latest news and relevant stories with our chapters.”
The new PSR website offers supporters and other visitors a more dynamic, effective and professional design. The site includes a new blog with content tagged by category, making it easy for visitors to search for topics of interest. Opportunities to take action and/or make a donation are now clearly promoted on the site's homepage, and the addition of compelling images helps to convey the issues that lie at the heart of the organization's mission — eliminating nuclear weapons, addressing environmental health issues, and promoting safe energy. PSR selected Convio CMS to power their new website, in part because it was designed for the unique needs of nonprofit organizations while meeting the high expectations of today’s Internet constituent.
“As the leader of the new website initiative, I was committed to designing a layout that gives visitors a seamless experience, regardless of whether they are visiting national's website or one of the chapter's,” said Oneida Khalsa, Director of Finance and Administration for PSR. “By working closely and collaboratively with the Convio team, we have successfully created an engaging online experience for our supporters. The final result is even better than what I originally envisioned. We have streamlined our content sharing and created a uniform website structure at all levels of our organization.”