Physicians for Social Responsibility Uses Leading Technology to Launch New Websites at the National and State Level
Hilary Shore, director, technical and design services for Convio added, “by syndicating and sharing content across all of the organization's chapters, PSR is more efficiently and effectively sharing information and engaging people in their cause. The modular layout gives individual chapters the option to customize certain aspects of the website content, such as navigation text, but leaves national with ultimate control over the structure and presentation of information. Now, each chapter's website mirrors the national website in layout and look and feel. PSR is showing other nonprofits with affiliates that it is possible to empower individual chapters in a controlled and consistent fashion that reinforces the national organization's brand and mission.”
The site’s redesigned front-end is integrated with the Convio CMS, a full-featured content management system for organizations with advanced website needs and multiple content contributors. The software provides a web content platform that combines content types and content relationships and integrates with Convio’s email marketing, fundraising and advocacy platform also used by the organization. The Convio system is provided through the Software-as-a-Service model offering a highly-scalable system that is available to PSR’s staff anytime, anywhere with little to no capital expenditure.
For more information on Convio visit www.convio.com.
About Physicians for Social Responsibility
Physicians for Social Responsibility is the medical and public health voice working to prevent the use or spread of nuclear weapons, to regulate greenhouse gases in order to prevent the most catastrophic impacts from global warming and to end the toxic degradation of the environment. PSR's website is www.psr.org.