More 'Programs and Services'? Really?
Pep up your fundraising letters with a little imagination!

By
Gail Perry
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What I tried to do was evoke emotion and talk about the end result that the donor is funding. I'm sure it could be better, but I spent a half hour just on those three sentences, trying to get them right. It just takes time.
Example 2
"The many life-saving programs at the SPCA are made possible because of your donations!"
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