Pep up your fundraising letters with a little imagination!

By Gail Perry

I received tons of feedback from my readers! They got what I was talking about. But they wanted to know what to say instead of those old, boring words. Everybody asked for some substitute words instead of the same old same old. So today, I'm giving you some examples.

I'm taking various wording from appeals from different organizations (some typical nonprofit appeal wording) and trying to transform it to something more compelling that opens a donor's wallet. Here are some examples of "before" and "after" fundraising appeals.

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Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.

More 'Programs and Services'? Really?