Peer to Peer Advanced Speaker Spotlight: Peggy Shriver

On November 4 and 5, NonProfit PRO is hosting its annual peer-to-peer fundraising conference: Peer to Peer Advanced. Taking place in the heart of Philadelphia, attendees will gain a wealth of knowledge on advanced and innovative peer-to-peer tactics and learn how to strategize for future peer-to-peer programs, learning how to create sustainable programs that will not only engage fundraisers, but retain them, too.

Peggy Shriver

At Peer to Peer Advanced, Peggy Shriver will explore the relationship between sales and fundraising. Are they the same? Is one part of the other? Does one jeopardize the other?

NonProfit PRO had the exclusive opportunity to engage in a short Q&A with Peggy to learn more about the state of peer-to-peer fundraising.

In your opinion, what is the biggest challenge facing peer-to-peer fundraising?  

As development professionals, our role is to alleviate the “fear of fundraising” in those who participate in peer-to-peer activities. We must illustrate that fundraising can be fun-raising when equipped with the right tools and messages. Our job is to provide those tools.

What is an innovative strategy your nonprofit is using to increase peer-to-peer participation?

Rise Against Hunger is taking peer-to-peer to a new level. Instead of creating peer-to-peer tools targeting individuals, we are creating toolkits and fundraising guides for companies and equipping corporations with the ability to raise funds in support of employee engagement, mission-driven activities.

How can nonprofits better engage and retain their constituents year after year?  

When we, as fundraising professionals, begin to treat our donors and constituents as "investors" in the mission, they will, in turn, engage and invest in the long term. Peggyism No. 7: Inform… Invite… Involve… Invest = Engagement

Peggy brings more than 25 years of development experience to the Rise Against Hunger mission. Having served in fundraising leadership capacities at Easter Seals, The V Foundation, Special Olympics and The Leukemia & Lymphoma Society, she has raised more than $1 billion for people with special needs, life-threatening diseases and populations underserved and underrepresented.

Peggy has expertise in individual giving, corporate sponsorships, special events and peer-to-peer activities. Her career accomplishments include leading the design and development of Easter Seals’ signature event “Walk With Me” now executed nationwide, as well as piloting the American Dental Association’s national Bone Marrow Drive in the fight against blood cancer. Working with Special Olympics on a global level, she was actively involved in the Law Enforcement Torch Run, coordinating fundraising campaigns with officers from 40 countries and culminating at the World Games.

Peggy holds degrees in print journalism, broadcasting and marketing from Trinity University and is a certified fundraising executive. Raised in Texas, she is a former skeet shooting champion and child actor. Peggy lives in Raleigh, North Carolina, with her husband, Ron, and teenage son, Christopher.

If you’re interested in learning more from Peggy (and engage in more next-level peer-to-peer thinking), secure your spot at Peer to Peer Advanced. Click here to learn more.