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Know what pocket you need to dig in to
Corporate partnerships, are, for the most part, a marketing expense. Corporations may make donations as part of their commitment to philanthropy, but a corporate sponsorship isn't part of that. The other name for these kinds of partnerships is cause-related marketing — and "marketing" is the all-important word.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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