Last week, I asked the question: How do smaller nonprofits compete — and even beat some of the bigger, established players? Keeping your mailings highly personal, having well-understood programs, offering matching-gift challenges and being highly relational are four important ways multitudes of smaller organizations stand out from the pack.
But wait! There's more. Here are four additional ways smaller nonprofits may have an advantage over the larger organizations.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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