It's 'Back to Acquisition' Time!
Three questions to ask yourself before you jump in.
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It seems "compromise" has fallen out of favor, but the fact is: You will have to compromise in your acquisition program. Just be sure to ask these three questions first so you decide on a compromise that you - and your organization - can live with.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.