How the Recession Improved Our Lives
Yes, it really did. . . .
Perhaps we cared more about the stories, knowing that we couldn't just rely on a few facts to generate a gift. Hearts and heads were both engaged, and our mailings and e-mails stood out not because they were more expensive, but more engaging. How can you keep that creative passion alive even if it's not essential for survival ?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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