Pack Your Writing and Design With a Valuable Punch
Five tips for valuable design:
- Highlight pictures of the children, adults or community you help.
- Show before/after pictures (if appropriate to your mission). For example, a nonprofit that builds affordable housing might show an empty lot next to the same lot they've transformed with clean, new apartments and a family standing out front.
- Companies:
- Big Duck
- Direct Marketing Association
- Places:
- New York
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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