Novel Partners with ShoppingGives to Enable Nonprofit Donations
ShoppingGives, the social impact commerce platform that creates purposeful and profitable relationships between brands and nonprofits, announced its partnership with Novel, the no-code platform for Web3 commerce. Novel enables Shopify-based online storefronts to offer NFTs and digital services alongside physical merchandise. This partnership with ShoppingGives allows these shop owners to commit a portion of each NFT sale to a nonprofit of their or their customer's choice.
"NFTs are a natural progression of branded content and building customer community - which is directly related to customer loyalty. Retail has seen a shift in what we call "the great retail reset" which started with covid and racial injustice and continues to manifest through culture moments in which consumers are buying from people behind the brand and looking for values alignment and personal connections," said ShoppingGives CEO Ronny Sage. "NFTs are the tangible (digital) manifestation of these connections to these retailers/brands. The connection point we are leaning in on is connecting and aligning the brands, customers, and NFT values through social impact."
Novel created the first all-in-one Web3 tool on Shopify that solves for four distinct aspects of Web3 commerce-the creation, sale, utility, and consumer on-ramp to NFTs-in a single no-code interface, making this ordinarily cumbersome process accessible, approachable, and easier than ever for online shoppers. Customers simply use a debit or credit card like they're used to, and Novel takes care of the crypto-backend. Similarly, when it comes to donating a portion of each NFT sale, Novel's partnership with ShoppingGives makes the process seamless and hassle-free for sellers. They simply activate ShoppingGives' plugin, determine how much of each sale to donate, and then decide, or leave it up to the customer to choose, a nonprofit to benefit. ShoppingGives handles the complex regulatory and payments backend, enabling the NFT sales to direct funds to any of over 1.8M 501(c)3 nonprofit organizations.
"The potential for NFTs to engage customers, build loyal communities, and amplify brands is just beginning to be explored," said Anna Merzi, CRO at Novel. "We're thrilled to partner with ShoppingGives to integrate giving into NFT culture as we bring it to the mainstream."
Online retailers looking to weave NFTs into their product offerings should look no further than Novel with ShoppingGives. The excitement around NFTs is taking off just as shoppers are increasingly demanding that brands make social responsibility a priority. On the technical side, Novel also prioritizes the planet and mints NFTs on the Polygon platform, the most environmentally friendly way to create and sell NFTs while also addressing limitations of the Ethereum blockchain-namely high transaction fees and slow transaction processing speeds. Any Shopify shop owner can easily launch these integrations on their site.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.