Nonprofits Using Mobile Sign-up Ads to Benefit and Mobilize Local Communities
Press release (Oct. 23, 2012) — Pontiflex Inc., the mobile sign-up ad platform, announced that nonprofits and organizations with a social focus account for more than 10 percent of campaigns on the AdLeads mobile sign-up advertising platform. Organizations benefiting from AdLeads, such as DoGoodBuyUs, nycTIES, Missing Autism and ChangeForGreen.com, are involved in a variety of initiatives — from connecting eco-friendly charities with donors to helping build an organic rooftop garden that will be used to create opportunities for people with barriers to move toward economic independence in New York City.
To assist nonprofits and organizations that support social causes, Pontiflex also announced a sign-up ad creative contest. Three organizations with the most compelling sign-up ad creative will be awarded free campaigns that will allow them to increase their e-mail databases by 1,000 sign-ups. Nonprofit organizations can enter the contest until Nov. 15 at: http://www.adleads.com/nonprofit.
Through AdLeads, advertisers can run mobile sign-up ads targeted to specific neighborhoods, cities, states or countries. Sign-up ads allow people to opt in to hear from organizations they like with their e-mail addresses. Organizations only pay when a person actually signs up to hear from them, and never pay for wasted clicks or impressions. The guaranteed return on investment is especially important for nonprofit organizations focused on making sure money raised from donors is channeled toward actual program work instead of fundraising.
One organization benefiting from sign-up ads is New York-based DoGoodBuyUs, the largest marketplace of charity-made products. More than 50 percent of each sale goes toward fighting poverty, hunger, disease, environmental degradation and other life-threatening ills around the globe. Through its website and weekly newsletter, DoGoodBuyUs is focused on building a community of socially conscious mobile consumers they can engage with via e-mail and social media.
Today, more than 75 percent of DoGoodBuyUs' e-mail database is comprised of people who have signed up to hear from them via the AdLeads platform via their mobile devices. Since the organization began its AdLeads campaign, more than 20 percent of the company's subscriber base visits the site more than twice a week. In addition, the average sale per newsletter has gone up by 33 percent since the start of the campaign.