Nonprofit Tagline Awards Open for Entries
The Getting Attention Nonprofit Tagline Awards Program (a.k.a. The Taggies) just opened its fourth awards cycle with the addition of an Advocacy Campaign Tagline category.
Nonprofits, associations and libraries everywhere are invited to enter their organizational tagline in the program, plus any tagline they've created to advance programs, fundraising campaigns, advocacy campaigns and/or special events. The 2,700 taglines entered in the 2010 Awards were a bounty of skillful messages and this year's entries are expected to be equally powerful.
"A relevant tagline does double-duty-working to extend an organization's name and mission, while delivering a memorable and motivating message to the people whose help it needs," says awards program organizer Nancy E. Schwartz, president of Nancy Schwartz & Company (http://nancyschwartz.com) and blogger at Getting Attention (www.gettingattention.org). "But our recent Nonprofit Messages Survey (http://gettingattention.org/articles/3280/message-development/nonprofit-aha-messages.html) showed just 29% of organizations have a tagline that connects and spurs action.
"The biennial Awards program is designed to inspire and guide organizations to deliver taglines that connect quickly and strongly with their target audiences-Aha! messages that build and strengthen key relationships for the long term."
Schwartz says that in addition to the new Advocacy Campaign Tagline category, Wildlife & Animal Welfare has been added as a field of focus for the organization tagline awards.
All entrants will be invited to a free webinar (Aha! Messages: 4 Ways to Test Message Relevance) and receive access to the fully-updated Nonprofit Tagline Report- the only complete guide to building an organization's brand in eight words or less-and Database.
Organizations can enter their taglines via an easy-to-complete entry form at http://www.surveymonkey.com/s/Taggies12
The deadline for tagline entry submission is July 25.
This year's award program finalists will be selected by a diverse panel of 18 judges (http://gettingattention.org/nonprofit-taglines/award-judges.html), who represent a full breadth of relevant disciplines and are distinguished experts in their fields.
Public voting for the tagline award winners begins in September. A winning tagline will be chosen in each of 14 organization fields of focus: and one each in the program, advocacy campaign, fundraising campaign, and special event categories, says Schwartz.
Award winners will be announced in late October, with the 2013 Nonprofit Tagline Report-and Database to be released in November.
Twitter users can follow the 2012 Nonprofit Tagline Awards via the hashtag #taggies12.
The Getting Attention Nonprofit Tagline Awards Program has two generous sponsors this year: Change.org, sponsoring the new advocacy campaign category, and general sponsor See3 Communications.
THE GETTING ATTENTION NONPROFIT TAGLINE AWARDS
The biennial Getting Attention Nonprofit Tagline Awards program came about when so many powerful taglines were submitted to a 2008 Getting Attention survey on nonprofit taglines, and is designed to motivate and guide nonprofit organizations to put effective taglines to work.
Winners from previous awards cycles can be found here:
The Nonprofit MESSAGES Survey
The 2012 Getting Attention Nonprofit Messages Survey investigated usage trends and effectiveness of nonprofit messages based on data provided by 1,550 nonprofit marketers and fundraisers working in organizations across vertical sectors and in countless locations (mostly in the United States).
Complete survey results with graphs, plus specific recommendations on how nonprofits can increase the relevance of their messages, are available here:
Or contact survey creator Nancy Schwartz for more information at firstname.lastname@example.org or 973-762-0079.
About Getting Attention/Nancy Schwartz
The Getting Attention blog and e-update (http://GettingAttention.org) are no-charge, high-value sources of case studies, tools, reports and templates for fundraisers and nonprofit marketers striving to connect more strongly with their networks. Publisher Nancy Schwartz also provides marketing services to nonprofit organizations via Nancy Schwartz & Company (http://nancyschwartz.com).